WineBlock was founded in 2016 by Brenda Kirkpatrick and Lauren Calabrese who like many others, suffer from red wine lips and teeth (aka wine mouth), that occurs when drinking red wine.

Researching ways to end wine mouth resulted in finding no preventative solution in the marketplace and giving up drinking red wine or drinking it through a straw, is not a viable option.

The founders of WineBlock want to order their beloved red wine and consume it without the fear of looking like a zombie or like we’ve consumed an entire bottle of red after only one glass. The long-term staining effect of red wine is also a concern. The acids in the wine (both red and white) can wear down the enamel on your teeth and the colorful tannins and dyes (in some wines) can cause staining. Brenda and Lauren set out on a mission to end the embarrassment of wine mouth, and one year later, a product was born.

Red wine lovers, meet your new best friend – WineBlock. An all-natural, on-the-go, pocket sized, preventative anti-stain balm for your lips and teeth. 

As you would apply sunblock to protect your skin before you head out in the sun; Apply WineBlock before drinking wine to prevent staining. Directions; Apply a dime sized amount to your teeth. Smooth over upper and lower teeth with tongue. Next apply to your lips like a lip balm. 

We believe the things you put on your body to keep it looking it’s best, should be natural and made with non-toxic ingredients. Our ingredients consist of natural and moisturizing oils as well as proprietary stain blocking agents. WineBlock is free of petrochemicals, parabens, phthalates, allergens, dyes, gluten, and is never tested on animals. It's slight orange blossom flavor was developed by a flavor chemist to be very subtle and dissipate quickly so that it never interferes with the taste of your wine. WineBlock became available to consumers and for wholesale in January 2018. 

Sister product CoffeeBlock, protects your teeth from the dreaded dingy yellow smile caused by drinking coffee. Available in 2019.

• 2016 Total US Wine Sales Revenue including imports = estimated $60 billion (Wines & Vines, & BW166, 2017)
• Growth: 2016 is the 24th consecutive year of growth for US wine sales (Dr. Liz Thach, MW)
• 2017 Estimate Growth: 1 to 3% in volume and 2 to 4% in value. (Dr. Liz Thach, MW)
• 120 million Americans drink wine – approx. 36% of 330 million (Nielsen, 2017).
• High Frequency Wine Drinkers = 38% drink weekly (Nielsen, 2017)

Sources:

Dr. Liz Thach, MW https://lizthachmw.com/

Nielsen (2017). State of the Industry – What’s Selling. Presentation by Danny Brager at Unified Wine Symposium. Sacramento, CA: Jan. 25, 2017,

Wines & Vines (2017). Domestic Wine Sales Nudge $40 Billion in 2016. Winesandvines.com. Jan. 13, 2017. Available at: https://www.winesandvines.com/template.cfm?section=widc&widcDomain=USwineSale