When I recently saw an advertisement for FitVine Wine in my Facebook feed, I giggled a little to myself. I don’t usually think of being physically fit and drinking alcohol in the same thought, but their witty tagline caught my eye - “We Crush Grapes, You Crush Life”. I immediately pictured two Cross Fit looking dudes, crushing grapes like Lucille Ball and her friend in I Love Lucy. This is awesome on so many levels. They had me intrigued, so I decided to do some research on what they are all about.
FitVine describes their products as “bio-hacked healthy California wine delivered direct to your home”. Their mission and process for making wine is, “about combining our love for wine and fitness with an ethic for sustainability. Our proprietary process delivers high-quality wine, rich in antioxidants with no residual sugar, lower carbohydrates and fewer sulfites”. They also claim that their wine contains “higher levels of beneficial compounds such as resveratrol, polyphenols and proanthocyanidins- resulting in a cleaner wine”. What could be better than a wine that is healthier for you, and is delivered right to your door? I decided to do the tasting for you, to see if it’s any good.
I ordered a bottle of their Chardonnay and Cabernet. Each bottle was $15.99 and standard shipping was $20. The total comes out to $51.98, or about $26/bottle. At $26/bottle, I expect a wine to be pretty tasty. They don’t give case discounts, but shipping more at once, is a better deal. I get flush in the face and feet when drinking most red wines. This sounds weird but I’ve googled it and apparently, this is a common “thing”. This could be due to a sensitivity or allergic reaction to the sulfates in wine. My hope is that lower sulfites would mean no more flush face and feet for me. I was excited to see how I felt after one glass.
We tried the Cabernet first, and it has a very classic cabernet taste, that is smooth and easy to drink. Fit Vine describes their cab as, “nose of currant, lavender, black licorice and a hint of new oak. Rich purpose soft tannins wrap around flavors of cedar, boysenberry and coffee, chocolate with a hint of leather”. I did get flush after my second glass, but just barely. This seems like an improvement to me! We tried the Chardonnay the following week and it tastes just the way I like them. Dry with a fruit finish and easy to drink. They describe their Chardonnay as, “Aromas of pears and lemon custard, citrus swirls and a hint of vanilla. A full bodied dry wine with a long crisp finish”. Overall, I thought both the Cabernet and Chardonnay were quite good, much better than I was expecting from a non-traditional winery.
If you are sensitive to sulfates, care about keeping your sugar consumption and calories low, FitVine is a great wine to try. There is no way for me to tell if their claims are true, but I did think their wine was good. Of course, drinking copious amounts of wine will not help you lose weight, but I don’t think this is their angle. They are trying to create great tasting, sustainable and cleaner wines. I can say, that I didn’t get as flush as I usually do after two glasses of their cab.
At about $26 per bottle (when shipping is included), you are paying a premium for the proprietary process. You’ll have to be the judge of how these wines make you feel. I do hope their wines will be available for purchase additional places soon. For now, you can order on their website if you are interested in trying something new.
P.S. I tried some of WineBlock’s lip and teeth protector while drinking this cab, and my teeth and lips stayed free of wine mouth. We are in the process of perfecting our all natural and non-toxic formula, and can’t wait to have product to ship to you. Sign-up on www.wineblock.com to receive product updates and a discount when we launch!